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About Us

Creating Scandinavian minimalism for conscious dogs & their owners since 2020.

Creating Scandinavian minimalism for conscious dogs & their owners since 2020.

Let me introduce myself - my name is Helena Gustafsson and I am the founder of Link and Lark. I live in Stockholm City with my two dogs, Gracie and Ruth. I’m originally from Pajala, a part of the Swedish Lapland. 

As a dog owner, you want to provide the best life possible for your dog(s) - that is our main priority and what inspired me to create Link and Lark. I wanted to combine my love for nature with my passion for Scandinavian design and fashion, with the dog’s well-being in mind. 

The dog is our best friend, and we want to make life more comfortable for them - without compromising style or quality. Our products are designed by us and manufactured in Sweden, with connections to Lapland and Västergötland. We take the dogs anatomy into account when designing our products and therefore specialize in slightly wider collars.

Our products are made of eco-friendly leather, wool and recycled polyester, among other high-quality materials. The only part we had to compromise with was the metal in regards to keeping it all within Sweden - which we strive to do in near future.

Choosing to work with leather, we did a lot of research. The leather originally comes from KERO, from free-roaming reindeer in Scandinavia. The reindeers are nurtured by Sami villages and have been so for centuries. KERO's specialty is naturally tanned leather (vegetable tanning), which means that the leather is tanned with substances from the plant kingdom. This method has been known since time immemorial and is the most environmentally friendly. A sustainable process for both staff, consumer and nature. Since the leather is strong and age beautifully, our idea is that your dog will be able to wear our products for life - with the right love and care.

Our products are made in Sweden, with knowledge and skill from the World and contributes to both diversity and integration through Fabrikörerna. Fabrikörerna is a sewing factory that sews and learn Swedish at the same time. They have over 100 years of experience in the sewing industry.

See our first collection


We ship all over the world for 79 SEK. Shipping is free within EU.

Read more about our shipping policy.


Delivery within 2-5 working days, depending on your country. Message us if you want an exact calculation.


Didn't fit right? You have 14 days to return your product to us, free of charge.